
That helps with the rankings of those awesome cornerstones.

As your conclusion is the place to generalize and summarize, it makes it ideal to put an internal link towards one of your cornerstone articles. Your conclusion is a great way to push your audience towards another great article on your site. In your conclusion, there’s no place for new topics. If you did not yet tell your audience everything you wanted to tell them, you’ll need an extra ‘normal’ paragraph. You should not bring new tips, new arguments, or new facts to the table in your conclusion. So make sure it’s worth it! Don’t come up with new things

It’s also the last paragraph your readers will read. In many cases, the conclusion will be the last paragraph you write. Think about what you want to say in that last paragraph. Your conclusion is a hard paragraph to write.
CONCLUSION PARAGRAPHS HOW TO
Tips on how to write an SEO-friendly conclusion Think before you write What is it that people should do next? Should they get to work? Or should they leave a comment on your website? Should they buy your product? Subscribe to your newsletter? Make sure to guide your readers to the next step. Answers the question ‘what next?’Ī good, SEO-friendly conclusion also answers the question ‘what’s next?’. That will improve the chance that people will actually care about what you’ve written. Why is this even important? It will set the main message, the main idea of your blog post in a broader context. Why should your reader care about this article? Answering the ‘so what’ question will put your blog post in a more general perspective. Answers the question ‘so what?’Ī good conclusion should answer the question ‘so what?’. A good way of wrapping up is to go back to that same example or that same question. Perhaps you also used an example or asked your users a (rhetorical) question. In the introduction, you introduced the main message of your article. I usually try to connect my conclusion back to the introduction of my blog post. If you were trying to convince your audience of something, you should summarize both your point of view and your arguments.

What was it that you wanted to tell your audience in this blog post? What was the main message, the reason you wrote this post? In a conclusion, you come back to that main message. Summarizes the main message of your blogpost Let’s look at three elements that a good conclusion should contain: 1. It should give your audience a sense of closure. It’s a great place for a call-to-action! What should a good concluding paragraph do?Ī good, SEO-friendly concluding paragraph wraps up your article. You don’t want them to click away, right? In your concluding paragraph, you should guide your audience towards the next steps.

More importantly, as it is the last paragraph, it should guide your readers to what is next. So the concluding paragraph an important one. Google tries to scan and read texts as humans do. Your last possibility of convincing your readers to stay and read the entire post. And that makes your concluding paragraph the last one they read. Most people don’t read your entire blog post. And whatever is important for your readers, is important for Google as well! But why is a concluding paragraph important for SEO? And how do you make sure to write an SEO-friendly conclusion? In this blog post, I’ll talk about the importance of that concluding paragraph and I’ll give tips on how to make it awesome and SEO-friendly! Why are conclusions important for SEO? Does that very last paragraph even matter? Do you need to think about SEO at all if you’re writing a conclusion? Well… yes you do! That last paragraph is a very important one for your readers.
